CELEBRITY ENDORSEMENT versus RETAIL PRICE **
Some manufacturers pay a fortune to celebrities for the “endorsement” of their products. The large amount paid to these celebrities is of course included in the retail price that consumers are... overpaying for! Now, understand why those products are so expensive. What’s funny is that these celebrities “endorsing” other products are using Derma GeL® on their pets, horses, exotics... No kidding !
TOO MANY “GOOD” REVIEWS versus POOR RESULTS
Some manufacturers pay public relation companies to post countless false-positive product reviews. Now, understand why all these “positive product reviews” seem too good to be true and that when you try the product yourself, you get poor-disappointing results.
WE DON’T NEED CELEBRITY “ENDORSEMENT”.
WE DON’T NEED FALSE REVIEWS.
From The White House ( ! ) to Buckingham Palace ( ! ), from Hollywood to Sydney – via New York, London, Paris and Tokyo - , Derma GeL® is truly the most trusted, reliable and affordable product for wound care & infection control.
Period ! Full stop !
** According to a study performed by the University of Colorado Boulder that appeared in the Social Influence journal, celebrity endorsements are just not worth the cost. If a product is really good and strong, you don’t need a celebrity to sell it to consumers.